January 1997- September 1997

I anchored afternoon drive newscasts for the Virginia News Network, which was heard on 55 affiliate stations throughout the state. I also anchored on Friday evenings for sister station WRVA-AM 1140. The 50,000-watt powerhouse was one of the top-rated stations in Richmond and at night could be heard in states throughout the region. It was a grand station, which at that time still had almost entirely local talk and news programs from the early morning until late at night, with the exception of Rush Limbaugh in middays.

Mike introduced me to news director Deanna Malone, who I communicated with several times over the following year, reminding her of my interest. I guess persistently pursuing a job is almost as exciting as chasing someone you're interested in romantically. Every few months or so I would send her a tape with a few recent reports that I had done for KARN or CBS, along with an updated resume. Then I would be excited when I found a response in the mail, with the WRVA logo seeming to shine out to me. Deanna was always good about responding. In the days before email, there was a much more formal way of applying for a radio job and gauging your prospects partly by whether the news director or program director even went through the trouble of writing back.

If you're interested in reading what our exchanges were like, I've scanned the responses I got from WRVA, which you can download as PDF files by clicking on the images. It's not very clear in the scans, but included in the background of the stationary is an outline of the distinctive landmark building that used to house the station, which I have a photo of below. At that point, owner Clear Channel had not yet warehoused it with its other Richmond stations. In fact, even though it had owned the station several years by that point, the corporate name is not even included anywhere in the stationary.

Mike left WRVA in early 1996 to try his hand at TV reporting and I was pursuing his old position. But in the second letter, Deanna said that while she could fill the position, she couldn't be guaranteed by management that it would still be there in six months, so she explained that she was opting not to fill it at that point. So I went into a bit of a holding pattern with WRVA and began sending tapes and resumes elsewhere.

In August 1996 I came through Richmond again. This time Mike introduced me to Kevin Hall, news director of the Virginia News Network. It was a state network similar to what KARN had with the Arkansas Radio Network. It operated in a separate newsroom downstairs from WRVA and was heard on 55 affiliate stations throughout Virginia. So I began communicating with him as well. VNN had an open position that I was hoping to fill, but as Kevin wrote me that September, he was told that he couldn't fill it for another six months. As he wrote, "No one is more frustrated than me... since I have to figure out a way to re-configure my current staff to absorb those full-time responsibilities." But I kept pestering them.

Two months later Deanna called me, as she was ready to fill the position in her newsroom, so I wrote back and sent a tape with some of my most recent work. I still have a copy of my reply to her, so I've included that here too. But it ended up being VNN that I went to work for in January 1997, although I was also got some work with WRVA.

I loaded up my car with clothes and other necessities that I'd need to survive and started the 16-hour drive to Richmond. I hadn't even secured a definite job at that point, just had Kevin Hall telling me that he was ready to hire an anchor and that we could talk once I got there. It was quite a risk, but Mike Frontiero and his wife were very graciously willing to let me stay at their place while I learned whether or not things would pan out. Mike had returned to radio by then and was working for VNN. I was also ready to pursue other jobs like being a waiter if things didn't work out.

Fortunately in my first meeting with Kevin he offered me 24 hours a week anchoring afternoon newscasts for the Virginia News Network. I worked alongside Mike everyday and began to pick things up about the area pretty quickly. One of the hardest aspects of being a reporter moving to a new, unfamiliar city is that you've got to do a lot of homework to get yourself up to speed about the background of the area, who the players are, the keys issues and even pronunciations of places. In the photo to the right, Mike and I had taken the train up to Washington to visit the Newseum, which looks at the news industry, and were standing outside of Union Station in July 1997.

I worked four days a week for VNN, anchoring two newscasts an hour; a five-minute cast of state news at the bottom of every hour, and a one-minute cast including both state and national news at 53 minutes after the hour. In between newscasts I would chase stories over the phone, taping interviews and putting together reports. It was enjoyable, but I wasn't making enough money to survive. I had moved into an apartment within a few weeks of arriving, so that mixed with my monthly bills were tough to handle on a part-time salary. So I would regularly go upstairs to the WRVA newsroom and pester Deanna Malone about any work I could do for the station. Eventually when a shift came open, I started anchoring on Friday nights for WRVA from 6 pm to 11 pm during programs by longtime local hosts Lou Dean and Jerry Lund.

One of my favorite things about anchoring on WRVA was that the broadcast studios had large windows looking out on Richmond. At that time the station was located at 200 North 22nd Street, which provided a stunning, panoramic view. In the moments before my newscasts began, I could look out at traffic on I-95 and activity on all the side streets and really get a sense of who I was broadcasting to. VNN on the other hand was essentially located in the basement of the building with no windows. It felt sort of like working in a bunker. Being one floor above gave me a totally different perspective. It really was a cool building that had been designed by renowned architect Phillip Johnson and had housed the station since 1968. It also had a brick tower behind the building with a spiral staircase inside that held the microwave antennas that sent the signals of WRVA and sister station WRNL, an all sports station, to the transmitters. It was a classy building that was designed to be a showplace for the radio station and signify the importance WRVA held among Richmond's top businesses. It had also been the home of WRVQ-FM 94.5, which had started as WRVA-FM, simulcasting the AM station, but eventually evolved into a major top-40 station, which in 1974 began calling itself Q-94. But by the time I started with WRVA, it had been moved to its current facility on Basie Road, with other Clear Channel stations. WRNL, which had once been a competing news station for WRVA, with call letters standing for Richmond's News Leader, was by 1997 housed in what had been the WRVQ air studio.

I was disappointed when Clear Channel announced in June of 1997 that it would be leaving the building so that it could consolidate all of its stations on Basie Road. To the right is an article I scanned about that from the Richmond Times-Dispatch, which you can download as a PDF. It epitomizes one of the saddest aspects of modern corporate radio; how national companies so readily abandon the history and heritage of their stations to save money. They also, as Clear Channel did with WRVA, replace local talent, who are often market legends, with national shows, just to have another outlet for those programs on their roster, even if it means lower ratings. But it's certainly much cheaper. The WRVA building ended up sitting empty for a while, with various ideas being considered by companies that pondered buying it. In 2008, an organization called ChildSavers, which helps children in the area, moved in to building, and discussed the move on its web site.

Another cool thing about WRVA for those of us working there at the time was that it had a large collection of songs recorded onto carts lining some walls. For anyone not in the business or not old enough to be familiar with them, here's a link to a pretty good explanation. Carts were the standard for playing soundbites, reports, commercials, jingles and songs at radio stations for many decades. But by the time I was there, music was no longer being played on WRVA, so this large music collection was no longer in use. Most news people, especially downstairs at VNN, had large piles of carts with their favorite songs stacked on the sides of their desks. Each desk had a cart machine so that we could listen to cuts and reports as we were writing. But for many like me, it was also nice just to help clear my head occasionally by throwing in a song or two.

On my last day working there I wanted to note the songs I had been listening to over and over, which weren't necessarily favorites, but at least songs I found interesting. I took the couple of stacks of carts I had to our copier and set them up with their labels against the glass. I just did it to remember the song titles, but years later, with carts long gone from radio stations, I find it fascinating to recall what labels looked like and the effort it took for stations to record, label and number carts. If you want to see the four pages I had copied, I've got a PDF of the carts from my desk that you can download.

By March 1997 I was working about 30 hours a week for VNN and WRVA, still unable to get full-time status, so I took a second job, which was full-time, working as a traffic anchor and producer for Metro Networks. With both jobs, I was totaling about 70 hours a week, which was certainly grueling. I had a serious girlfriend who lived in Miami, Florida, and I eventually transferred within Metro Networks to its office there, leaving Richmond. I liked the people I worked with at VNN and WRVA, but it seemed like the right time to leave. My only regret is that I only worked as an in-studio anchor. I never got out on the streets reporting, which is by far the best way to learn about a city. Within six months of leaving Richmond, I would be doing news again, this time as a reporter at Clear Channel's WIOD in Miami.

I've barely hit on WRVA's rich history, which started more than 70 years before I got there, going on the air in 1925. As of this writing, Wikipedia has really interesting, detailed entries on the histories of WRVA, WRVQ and WRNL. Also, you can watch a 1997 profile via You Tube of WRVA's Old Dominion Barn Dance, a hugely popular show starring Sunshine Sue that aired on the station between 1946 and 1957. It was a weekly program of country music and humor that aired on Saturday nights from a theater in Richmond and was typical of the kinds of programs that were airing on stations in the south.