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I started with Metro Networks in its Richmond, Virginia office as a morning producer and midday traffic anchor, later transferring to its Miami, Florida office. I didn't especially enjoy reporting traffic, but since I was only getting about 24 hours a week working part-time doing news for WRVA and the Virginia News Network, I was happy to get the full-time position. It also gave me great exposure on a lot of radio and TV stations. I ended up being heard at one time or another on more than half of the radio stations in Richmond. It was also through Metro Networks that I first started broadcasting on the news station in Miami where I later went to work. In the years before this, I had filled in for a long stretch reporting traffic in Little Rock, in addition to my news duties at KARN, so I had learned how to report traffic and the importance some listeners placed in those reports. I first became familiar with Metro Networks while living in Washington, DC, where I was intrigued that one person could be on several stations. My duties in Richmond involved constantly updating our list of traffic accidents and other problems by calling police agencies and talking with our airborne reporters who circled the city overhead in the mornings and afternoons in a small plane. Then starting at 10 AM, I would anchor traffic reports on news station WVNZ-AM 990, talk station WLEE-AM 1320 and country station WXGI-AM 950. I would also do additional reports for other affiliates when significant traffic problems would arise and filled in whenever any of our other anchors were out. At that time the offices were located on the ninth floor of an office building in downtown Richmond, which gave us a view of the I-95 James River bridge, which was a regular trouble spot. The only photo I have from Metro is the one to the right. Co-worker Tracy Lynn Miller always had flowers on the window sill by her booth, which looked interesting to me on one of the few days I had my camera. |
The biggest challenge for me was remembering
specifics for each station. All had different styles and formats, and
of course the biggest sin of all was to confuse what station you were
broadcasting on and say the wrong station name. Fortunately I only did
that once, when I was reporting traffic on talk station WLEE. At the
end I accidentally called it "All-News 990, WVNZ." I didn't
even realize I had done it until the guy at the station called me. Thankfully
he wasn't really pissed, just wanted to make sure I realized I had
done it. Another big sin was to not be there when the station throws it to you. That's a problem with being in another building. The person on the air can't see the traffic anchor sitting in another booth and doesn't know if the anchor is standing by. But sometimes it wouldn't be my fault. There was a tight schedule and if one station ran late and missed its window, I'd have to move on to the next station, sometimes knowing the other station would toss it to me and I wouldn't be there. |
I maintained a grueling schedule in Richmond, working at Metro from 6 am to 2 pm, then most afternoons I would go over to anchor newscasts from 2:30 to 6:30 on the Virginia News Network. Between both jobs I was working 60 to 70 hours a week. It was really wearing me down, although I did appreciate having both days of the weekend off. Perhaps most frustrating was that despite those long hours, I still wasn't making much money. I had a serious girlfriend in Miami, Florida at the time (who I later married) and decided to try to transfer within Metro Networks to its Miami office. It took a lot of persistent calls, but I finally convinced the Director of Operations there to give me a chance after one of his morning anchors put in her notice. I moved down to Miami in September 1997 and after a quick orientation on the layout of the streets, which included going up in the helicopter one morning, I began anchoring morning traffic reports on WSVN-TV 7 and sports station WQAM-AM 560. I would later change to afternoons, anchoring traffic on WINZ-AM, Newsradio 940, Christian station WMCU-FM 89.7 and urban station WEDR-99 Jamz. |
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It was through my reports on WINZ that I got to know people at the news station. In January 1998 Clear Channel made WINZ all talk, moving the news programming to sister station WIOD-AM 610. Two months later I was hired by the company to do news, thankfully bringing an end to my short traffic career. I never found traffic to be as interesting as reporting news, but it was a good experience and gave me more appreciation for the difficult work people reporting traffic have to do. |