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I started with Metro
Networks in its Richmond office as morning producer and midday traffic
anchor. During morning drive I would constantly update our list of traffic
problems by calling police agencies and talking with our airborne reporters.
Starting at 10 am, I would anchor traffic reports on news station WVNZ-AM
990, talk station WLEE-AM 1320 and country station WXGI-AM 950. I would
also do additional reports for other stations when significant traffic
problems would arise and was the regular fill-in whenever any of our
morning anchors were out. While I never especially enjoyed reporting
traffic, it gave me great exposure. I ended up being heard at one time
or another on more than half of the radio stations in Richmond. |
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MP3 AUDIO: Traffic report
on WVNZ, July 11, 1997. Because this was a direct competitor with WRVA,
I used the alias "Scott Thomas." Length 0:54 (844 kb). |
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At that time the offices were located
on the ninth floor of an office building in downtown Richmond, which
gave us a view of the I-95 James River bridge, which was a regular trouble
spot. The only photo I have from Metro is the one to the right. Co-worker
Tracy Lynn Miller always had flowers on the window sill by her booth,
which looked interesting to me on one of the few days I had my camera. |
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I maintained a grueling schedule, working at Metro
from 6 am to 2 pm, then most afternoons I would go over to WRVA to anchor
newscasts from 2:30 to 6:30 on the Virginia News Network. Between both
jobs I was working 60 to 70 hours a week. It was really wearing me down,
although I did appreciate having both days of the weekend off. |
The biggest challenge for me was remembering
specifics for each station. All had different styles and formats and
of course the biggest sin of all was to confuse what station you were
broadcasting on and say the wrong station name. Fortunately I only did
that once, when I was reporting traffic on talk station WLEE. At the
end I accidentally called it "All-News 990, WVNZ." I didn't
even realize I had done it until the guy at the station called me. Thankfully
he wasn't really pissed, just wanted to make I sure I realized I had
done it. |
In September 1997 I was able to transfer to the
Miami office of Metro Networks. I had been looking for a way to get
to South Florida, where my then-girlfriend Susan lived. Metro gave me
a quick orientation on streets and I immediately started reporting traffic
during morning drive on WSVN-TV 7 and sports station WQAM-AM 560. I
would later shift to afternoons, anchoring traffic on WINZ, Newsradio
940, Christian station WMCU-FM 89.7 and urban station WEDR-99 Jamz. |
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It was through my reports on WINZ that I got to know people at the news station. In January 1998 Clear Channel made WINZ all talk, moving the news programming to sister station WIOD-AM 610. Two months later I was hired by the company to do news, thankfully bringing an end to my short traffic career. I never found traffic to be as rewarding or as interesting as reporting news, but it was a good experience and gave me more appreciation for the difficult work people reporting traffic have to do. |
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